The photo is of one of the boxes that can be found along the newly launched Geocache Trail in Wyoming County.
Tourism is big business in Wyoming County and the state’s recent tourism report backs it up with solid and exciting numbers, says Wyoming County Chamber of Commerce President and CEO Scott Gardner.
Building on the momentum of previous successes, the program reaches out to more visitors with new promotions, targeted marketing, and strong partnerships.
According to the most recent data, the county’s tourism impact is up 6.3 percent. This represents $43.8 million in traveler spending over 2015 levels. Additionally, Wyoming County is the second highest in terms of growth in the Greater Niagara region, which it is a part of. Tourism in this region is a $2.5 billion industry.
Travelers are spending in several categories: the food and beverage industry leads the list with $12.1 million; second is homes with $10.7 million; retail sales at $7.2 million, recreation at $6.9 million, lodging at $5.2 million and transportation at $1.6 million.
Data from Tourism Economics, New York State's tourism economy showed a 2.7-percent growth in traveler spending. This reached a new high of nearly $65 billion or 22 percent above the state's prerecession peak set in 2008.
"I would like to recognize the tourism businesses across Wyoming County who have invested and work tirelessly to grow their businesses. I would also applaud the effort of the staff and board of directors who put together a strong tourism program for our County," Gardner said.
"We must also recognize state leaders for continuing to wisely invest in New York's tourism as an economic driver and thank the Wyoming County Board of Supervisors for continuing to support our efforts to strengthen the tourism sector in Wyoming County."
The report also details the effect of tourism on employment – the county's total labor income is $21.4 million.
Additionally, between state and local taxes generated from tourism, Wyoming County is collecting $5.25 million, which translates to savings for county taxpayers. Tourism-generated state and local taxes save the average Wyoming County household $338 annually. For the Greater Niagara region, that number jumps to $599 per household on average.
"The state's report is great news for Wyoming County and reflects all of the hard work that our tourism partners put in every day and each season. From beautiful and award-winning Letchworth State Park to our outstanding restaurants, attractions, and landscapes, Wyoming County really is a great place to recreate," said Marketing and Tourism Director Eric Szucs. "It is awesome when the data reflects what we all know about Wyoming County. We love to tell the story and welcome visitors from across the globe to experience all that we have to offer."
The Wyoming County Chamber & Tourism is the leading membership organization for local and regional growth, advocacy, and connection for the county's business community. Its mission is to serve the members and community; promote and grow the area's economic and tourism assets; and work collaboratively to create an environment that leads to the success and economic prosperity of Wyoming County.
For more information, or to become a member of the Chamber of Commerce, call (585) 786-0307 or visit wycochamber.org or gowyomingcountyny.com.
Click here to view the Greater Niagara Region report.
Tourism Economics, headquartered in Philadelphia, is an Oxford Economics company dedicated to providing high value, robust, and relevant analyses of the tourism sector that reflect the dynamics of local and global economies.